Žltá kniha budovania značky – Michal Pastier

Building Distinctive Brand Assets – Jenni Romaniuk

Alchemy, The surprising power of ideas that don't make sense – Rory Sutherland

How Brands Grow, Part 2 – Byron Sharp, Jenni Romaniuk

Hegarty on Advertising – John Hegarty

Open Up: Why Talking About Money Will Change Your Life – Alex Holder

Experience Design: A Framework for Integrating Brand, Experience, and Value – Patrick Newbery

Vlastní pokoje – Jana Poncarová, Dita Pepe

Hacking Growth – Sean Ellis, Morgan Brown

The Impossibility of Silence – Ian Lynam

Copywriting: Successful writing for design, advertising and marketing – Gyles Lingwood, Mark Shaw

Because Internet: Understanding how language is changing – Gretchen McCulloch

The Wiki Man: Rory Sutherland

Editing by Design – Jan V. White, Alex W. White

Harvard Business Review #102 – September/October 2024

Anatomy of Humbug – Paul Feldwick

Supercommunicators – Charles Duhigg

The Process Five

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising – Luke Sullivan

Bird by Bird: Instructions on Writing and Life – Anne Lamott

Book of Branding – Radim Malinic

Radical Respect – Kim Scott

INQUE #2

Lance Wyman – Process

Alchymie – Rory Sutherland

Beautiful PR – Sophie Attwood

Transport for Humans – Pete Dyson, Rory Sutherland

Articulating Design Decisions – Tom Greever

I love it. What is it? – Turner Duckworth, Gyles Lingwood

Badvertising – Andrew Simms

Everybody Writes – Ann Handley

Tell It Like It Is – A Guide to Clear and Honest Writing – Roy Peter Clark

A Swim in a Pond in the Rain – George Saunders

Crossing the Chasm – Geoffrey A. Moore

Desire in Language: A Semiotic Approach to Literature and Art – Julia Kristeva

Divadlo ulice / Theatre of the Street – Lada Hubatová-Vacková