How Brands Grow, Part 2

Emerging Markets, Services, Durables, New and Luxury Brands

Byron Sharp and Jenni Romaniuk

Growth to survive is a marketing mantra. Following the success of international bestseller, How Brands Grow: What Marketers Don't Know, comes a new book that takes readers further on a journey to smarter, evidence-based marketing.… Read more
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  • Publisher

    Oxford University Press

  • Language
    • English
  • Properties

    192 pages

    162 × 237 mm

    • hardcover
  • Released

    2016

  • ISBN

    9780195596267

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