Emotion By Design – Greg Hoffman
od Penguin
34,50 €
How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
Doprava
Osobný odber – Delikatesu ti pripravíme k vyzdvihnutiu u nás v Brote v priebehu 24 hodín. Otváracie hodiny: Pon - Pia 11-19, Sob 10-16
Kuriér – Ak zvolíš tento tip doručenia, delikatesu vychystáme najneskôr do 48 hodín a odošleme kuriérom.
