Against Creativity – Oli Mould
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Creativity is heralded as the driving force of our contemporary society; celebrated as agile, progressive and liberating. It is the spring of the knowledge economy and shapes the cities we inhabit. It even defines our politics. What could possibly be wrong with this?
Oli Mould demands that we rethink the story we are being sold. Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing. It refuses to recognize anything – job, place, person – that is not profitable. And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.
Oli Mould demands that we rethink the story we are being sold. Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing. It refuses to recognize anything – job, place, person – that is not profitable. And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.
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