The Jobs To Be Done – Jim Kalbach
od Rosenfeld
35,00 €
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice-to-have, it’s a strategic imperative.
The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Change makers and transformation agents inside of companies looking to shift focus towards a customer-centric perspective. It’s suited for managers and thoughts leaders seeking internal alignment around a solving customer problems and addressing unmet needs. More specifically, this book is for people who have limited resources and would like to use JTBD in a lightweight manner.
POČET STRÁN: 320
VÄZBA: brožovaná
ROZMER: 152 x 226 mm
HMOTNOSŤ: 589 g
The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Change makers and transformation agents inside of companies looking to shift focus towards a customer-centric perspective. It’s suited for managers and thoughts leaders seeking internal alignment around a solving customer problems and addressing unmet needs. More specifically, this book is for people who have limited resources and would like to use JTBD in a lightweight manner.
POČET STRÁN: 320
VÄZBA: brožovaná
ROZMER: 152 x 226 mm
HMOTNOSŤ: 589 g
Doprava
Osobný odber – Delikatesu ti pripravíme k vyzdvihnutiu u nás v Brote v priebehu 24 hodín. Otváracie hodiny: Pon - Pia 11-19, Sob 9-16
Kuriér – Ak zvolíš tento tip doručenia, delikatesu vychystáme najneskôr do 48 hodín a odošleme kuriérom.
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