The Contagious Commandments – Paul Kemp-Robertson & Chris Barth
od Penguin
20,00 €Ten Steps to Brand Bravery.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
POČET STRÁN: 304
VÄZBA: brožovaná
ROZMER: 153×234 mm
HMOTNOSŤ: 265 g
ROK VYDANIA: 2020
ISBN: 9780241328972
Doprava
Osobný odber – Delikatesu ti pripravíme k vyzdvihnutiu u nás v Brote v priebehu 24 hodín. Otváracie hodiny: Pon - Pia 11-19, Sob 10-16
Kuriér – Ak zvolíš tento tip doručenia, delikatesu vychystáme najneskôr do 48 hodín a odošleme kuriérom.
