Made by MSCHF

Dive into the radical world of MSCHF, the Brooklyn collective that weaponizes absurdity to dismantle cultural institutions from within. This audacious book unpacks their most notorious provocations—from microscopic luxury handbags to holy-water sneakers to an ATM that publicly shames the poor—through twelve explosive case studies written by the collective's own architects. Beyond the viral moments lies a calculated methodology: each project is dissected from spark to impact, revealing how MSCHF engineers cultural chaos with surgical precision. Complemented by six thematic essays, archival documentation of their complete body of work, and projects like their cartoonish Big Red Boot and their audacious deconstruction of Damien Hirst, this is the definitive manual for understanding how contemporary art can be both intellectually rigorous and deliciously irreverent.