• Hybrid Food Retail

Hybrid Food Retail

Staging the Supermarket for the Experience Economy

Bernhard Franken

This handbook prescribes hybridization – a fusion of gastronomy, co-working, hospitality and performative formats – as a powerful remedy against the digital disruption of the food retail industry. Online shopping and changing consumer demands radically… Read more
Regular price 33,00 €
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Only 2 in stock
Only 2 in stock
  • Publisher

    Frame Publishers BV

  • Language
    • English
  • Properties

    400 pages

    165 × 241 mm

    • softcover
  • Released

    2019

  • ISBN

    9789492311399