Learn practical insights such as smart ways to look at the word of mouth and the sort of advertising needed to attract new brand buyers. How Brands Grow Part 2 is also a must-read for marketers working in emerging markets, services, durables, and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow - it's time to move to the next level of marketing. And if you haven't... get ready - This book will change the way you think about marketing forever.
Osobný odber – Delikatesu ti pripravíme k vyzdvihnutiu u nás v Brote v priebehu 24 hodín. Otváracie hodiny: Pon - Pia 11-18/ Sob 9-18.
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