Endineering – Joe MacLeod

How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter?

There is a gap in the consumer lifecycle that needs attention – the end. The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products.

This book takes the unique approach that these problems have a common source: a bad consumer experience at the end.

Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism.

This is a HOW TO book about endings: what to do and how to do it.