Emotion By Design

Name: Emotion By Design
Brand: Twelve
SKU: 9781538705599
Price: 34.5 EUR
Availability: InStock

Creative Leadership Lessons from a Life at Nike

Greg Hoffman

How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

34,50 €

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Publisher

Twelve
Language
- English
Properties
304 pages
152 × 229 mm
- hardcover
Released

2022

ISBN

9781538705599

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