• Better Brand Health

Better Brand Health

Measures and Metrics for a How Brands Grow World

Jenni Romaniuk

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed… Read more
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  • Publisher

    Oxford University Press

  • Language
    • English
  • Properties

    256 pages

    163 × 236 mm

    • hardcover
  • Released

    2023

  • ISBN

    9780190340902