Better Brand Health
Measures and Metrics for a How Brands Grow World
Jenni Romaniuk
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed… Read more
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Publisher
Oxford University Press
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Language
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Properties
256 pages
163 × 236 mm
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Released
2023
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ISBN
9780190340902