A typeface presented through a fictional brand guideline
Erkin Karamemet
Baumer Specimen is a printed design publication that presents the typeface Baumer through a fictional brand guideline. Instead of showing the typeface in a conventional specimen format, the publication applies it within a visual system. The brochure documents the… Read more
Baumer Specimen is a printed design publication that presents the typeface Baumer through a fictional brand guideline. Instead of showing the typeface in a conventional specimen format, the publication applies it within a visual system.
The brochure documents the typographic characteristics of the typeface while showing how Baumer works in a brand-related context: through hierarchy, layout, and application. The result is a hybrid format between type specimen, brand manual, and editorial object.
The publication is intended for a design-conscious audience with an interest in typography, branding, visual systems, independent publishing, and printed matter.
It's a edition of 500 copies, all numbered and signed.
