• Anatomy of Humbug

Anatomy of Humbug

How to Think Differently About Advertising

Paul Feldwick

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being… Read more
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  • Publisher

    Troubador Publishing Ltd

  • Language
    • English
  • Properties

    256 pages

    138 × 216 mm

    • hardcover
  • Released

    2015

  • ISBN

    9781784621926