The Business Birthing Handbook – Jennifer Armbrust

Birthing a business is an archetypal process. Understanding that process (and where you are in it) will help you work with more ease and less frustration. It will also save you money and time, in the long run.

The Business Birthing Handbook outlines the Trimester Theory, Sister’s proprietary business development framework. Using the phases of prenatal development as a guide, the Handbook walks you through the four gestational stages. For each stage, there is a description of your tasks at-hand, a series of questions for journaling and contemplation, as well as tips and suggestions for supporting yourself (and your body) as you do the deep and challenging work of bringing your business to life.

If you are brand new to business and feeling both excited and overwhelmed, The Business Birthing Handbook will help you take your first steps. If you are already in the process of bringing your business to life and have gotten lost or ahead of yourself, it will guide you gently back to where you belong. If you are needing to pivot or reimagine your existing enterprise, the Trimester Theory will show you how.

Once you know the four stages, you will cycle through them again and again as you grow your enterprise. When you innovate new products, hire employees, rebrand your business, or plan for the future, you can rely on the Trimester Theory to provide guidance, support, and reassurance for your process.