• Designing Brand Identity

Designing Brand Identity

A Comprehensive Guide to the World of Brands and Branding

Alina Wheeler

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything… Read more
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  • Publisher

    John Wiley & Sons Inc

  • Language
    • English
  • Properties

    352 pages

    220 × 285 mm

    • hardcover
  • Released

    2024

  • ISBN

    9781119984818

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