• Crossing the Chasm – Geoffrey A. Moore

Crossing the Chasm – Geoffrey A. Moore

Marketing and Selling Disruptive Products to Mainstream Customers Crossing the Chasm shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is… Read more
Regular price 24,00 €
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Only 3 in stock
Only 3 in stock
  • Publisher

    HarperColllins Publishers Inc.

  • Language
    • English
  • Properties

    pages

    × mm

    • softcover

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