Because Internet: Understanding how language is changing – Gretchen McCulloch

od Vintage

13,00 €
Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.

Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer 'LOL' or 'lol', why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

Doprava

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Kuriér – Ak zvolíš tento tip doručenia, delikatesu vychystáme najneskôr do 48 hodín a odošleme kuriérom.

Nástroje, ktoré ti pomôžu rozkvitať

Ako je chlieb základnou potravinou, knihy sú pre nás základom vedomostí.

My prinášame také, ktoré ti umožnia zdravo rásť, objavovať a tvoriť.

Kurátorský výber

Knihy, magazíny, stationery. Medzinárodné. Domáce. Oceňované. Nepoznané. Novinky. Aj vykopávky.

Všetky poctivo vyberáme. O každej vieme viac ako len autor a názov.

Zahraničné tituly

Prinášame kvalitné kúsky od overených vydavateľstiev a autorov zo zahraničia.

Či si fanúšikom Penguin Books, Gestalten alebo School of Life u nás si prídeš na svoje.